Wednesday, November 3, 2010

TDWI Minneapolis December 14, 2010 Meeting Featuring Alec Sharp

ATTENTION ALL BI/DW AND MARKETING PROFESSIONALS IN THE MINNEAPOLISSt. PAUL AREA
Dear Minneapolis and St. Paul Area BI and DW Professionals,
Are you looking to improve communication with your business partners? 

Chances are that everyone is looking for new approaches to ensure involvement and buy-in.  If this includes you and your team, we cordially invite you to attend the upcoming TDWI Minneapolis Chapter meeting on December 14, 2010. The theme of the December meeting is The Human Side of Data Modeling – Improving Communication with Mere Mortals . 

The meeting features another well-known and influential industry thought leader, Alec Sharp (See Abstract and Bio Below).  Learn from Alec’s  insight, meet other local professionals, swap business cards, share ideas, and exchange technical and career advice while listening to a quality presentation in a vendor-neutral setting, which is the hallmark of TDWI education. Our meeting agenda is below.   

When:
Tuesday, December 14, 2010, 8:00 a.m. – 12:00 p.m.
Where:
Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55402
Directions please click here
We are pleased that Target Corp will host our December meeting.  Please check in at the Skyway level Security Desk. 
Preregistration will facilitate your entry to the meeting.
DON'T MISS THIS EVENT! Please RSVP below

Agenda:

7:45 - 8:15 a.m.
Networking and Registration
8:15 – 8:30 a.m.
Introduction and Chapter Business
8:30 – 9:45 a.m.
“The Human Side of Data Modeling – Improving Communication with Mere Mortals”  by Alec Sharp

Abstract

Above all, data models should be seen as a means of enabling communication among different stakeholders, including decision-makers, content experts, business analysts, and designers. Unfortunately, the communication often gets lost, either in the clouds, in the weeds, or somewhere off to the side. Whether the modeler has drifted too quickly into abstraction and generalization, or has taken the “deep dive for detail,” the result is the same – confused, frustrated, or detached subject matter experts. The inevitable result? – inaccurate or incomplete models, and, later on, the mythical “new requirement” (a.k.a. the “missed requirement.”)  

Experience shows that it doesn't have to be this way - simple techniques, consistently and regularly applied, go a long way to ensuring involvement, buy-in, and communication. Drawing on thirty years of successful data modeling experience, this presentation will illustrate some core “human side” behaviors, including accessibility, directionality, simplicity, consistency, visibility, patience, and empathy. These will be illustrated through a variety of topics and practical examples.

Topics include:
·         “Role induction” for clients – skip the "tutorial" on data modeling and Just Do It!
·         Getting started – choosing between top-down, bottom-up, or meet-in-the-middle approaches
·         Conventions for comprehension – guidelines for data model graphics
·         “Scripts” for growing the model – the value of consistency
·         Starting with what they’ve already got – and why they don’t like it.
·         Presenting vs. modeling – considerations for “forensic modeling” and “systems archaeology”
·         Appealing to all learning styles – visual, auditory, and kinesthetic
·         Using other techniques –  events, processes, use cases, and service specifications

9:45 - 10:00 a.m.
Break and Networking
10:00 - 11:30 a.m.
“The Human Side of Data Modeling – Improving Communication with Mere Mortals”  by Alec Sharp
11:30 - 11:45 p.m.
Innovation Roundtable, Q & A and Collaboration
11:45 - 12:00 p.m.
Closing Comments & Wrap-Up