Monday, June 14, 2010

June 8, 2010 Meeting Featuring Cindi Howson


Secrets to BI Success - Connect. Share. Learn.

Dear Minneapolis and St. Paul Area BI and DW Professionals,
We cordially invite you to attend the upcoming TDWI Minneapolis Chapter meeting on June 8, 2010. The theme of the June meeting is BI Success.  The meeting features another well-known and influential industry thought leader, Cindi Howson, the author of Successful Business Intelligence: Secrets to Making BI a Killer App.  At our June meeting, she will discuss The Secrets to BI Success (See Abstract Below).    

Learn the critical factors in successful Business Intelligence from Cindi, meet other local professionals, swap business cards, share ideas, and exchange technical and career advice while listening to a quality presentation in a vendor-neutral setting, which is the hallmark of TDWI education. Our meeting agenda is below.   

Tuesday, June 8, 2010, 8:00 a.m. – 12:00 p.m.
Doubletree Hotel MinneapolisPark Place
1500 Park Place Blvd
St. Louis Park, MN 55416
Directions and Map,  please click here


7:45 - 8:15 a.m.
Networking and Registration
8:15 – 8:30 a.m.
Introduction and Chapter Business
8:30 – 9:45 a.m.
Secrets to BI Success – Cindi Howson


Business Intelligence is helping visionary companies thrive in a tough economy and beat the competition. What is so different about their approach to BI and how can you apply these secrets to your own BI program? Based on research from the book Successful Business Intelligence: Secrets to Making BI a Killer App, this presentation highlights how and why BI has made a difference in visionary companies, yet floundered in others. Simply establishing a data warehouse and deploying BI tools is not enough. Success hinges on how the technology is deployed and on organizational aspects companies often fail to tackle such as the business-IT partnership.  The “secrets” are based on exclusive surveys, as well as in-depth customer case studies. These insights and best practices will let you benchmark your BI deployment against the industry and help increase the impact BI has on your company’s performance.

  • Cases of BI proving a competitive advantage at leading companies such as Dow Chemical, Continental Airlines, Emergency Medical Associates
  • State of the industry on BI success and the recession’s impact
  • Role of data integrity and real-time updates on BI success
  • Organizational issues that impede and foster greater business impact of business intelligence
  • Identify opportunities for BI in your line of business
  • Compare your line of business with the BI market for BI adoption, success, and business impact
  • Understand success factors and evaluate those items that can most facilitate BI being a competitive differentiator within your line of business and for J&J overall
  • Challenges in deploying these tools
10:00 – 10:15 a.m.
Break and Networking
10:15 – 11:30 a.m.
Secrets to BI Success – Cindi Howson Part II
11:30 – 11:45 a.m.
Q&A - discussion
11:45 - 12:00 p.m.
Closing Comments & Wrap-Up
DON'T MISS THIS EVENT! Please register and follow chapter events at
Receive meeting notices on Twitter: @TDWIMpls

Cindi Howson’s  Bio

Cindi Howson is the founder of BI Scorecard, a resource for in-depth BI tool evaluations based on exclusive hands-on testing. She is the author of Successful Business Intelligence: Secrets to Making BI a Killer App, a TDWI faculty member, and a frequent contributor to Intelligent Enterprise. She is a frequent speaker at BI industry events around the world and has been quoted in The Wall Street Journal and The Irish Times. As a consultant, she advises clients on BI strategies and tool selections. Prior to founding BI Scorecard, Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University.